"Avila Beach with its many small shops and restaurants is also where the Peloton Cellars tasting room is located. Tricia Kesselring is the tasting room manager. She and her husband Bill own the winery with his brother Tim, and two friends, Kjell Ackerstom and Jeff Brown.

The old-fashioned penny-farthing bike displayed on the wall represents the winery’s name, which is French for bicyclists in a race. It explains the fact that Bill Kesselring, his brother and their two friends are all avid cyclists, with Bill actively competing.

Peloton’s connection to the cycling theme is reflected in its two reserve blends, the Criterium, a Bordeaux-style field blend, and Le Pave, a blend of 80 percent Syrah and 20 percent Grenache. Le Pave’s inspiration comes from a bicycle race in France. Tricia, a former middle school math teacher, compared the race, run almost entirely on rough, rainy and sometimes-muddy cobblestone streets, to Le Pave’s structure -- “a little bit rough but also very elegant and very cutting edge.”

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